2024 fragrance trends

Perfume and Fragrance Trends for 2024 / 2025

Our Annual Fragrance Trend ebook is here and we can’t wait to share with you some of the fragrance and perfume trends we expect to see for 2024 and 2025. For 2024 and 25 there are a couple of big themes on the horizon which link closely to colour trends, culture and market forces.

Fragrance Trends

The first set of fragrance themes centre around natural ingredients, harnessing the power of plants and our emotional connection with the scents and fragrances around us. The fragrances associated link to simple pleasures, functional fragrances, nature-inspired fragrances and connecting with our emotions.

The second set of trends focus on themes of power, seduction and triumph. We are seeing a return of bold and daring fragrances, with a resurgence in decadent and powerful spicy fragrances.

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Annual 2024 Trend ebook request

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Download our eBook Perfume and Fragrance Trends for 2024/ 2025

2024 fragrance trends

Our 2024 and 2025 Perfume and Fragrance Trends ebook is a combination of inspiration from our perfumers and evaluators, market research and our creativity in developing brand-new and inspiring fragrances. These fragrance trends are drawn from some of the key fragrance launches we have seen, some of the key fashion-led trends and in-depth market research. Our fragrance ebooks are a great source of inspiration and can help provide ideas in terms of fragrance directions.

The ebook includes the following:

  • Fragrance and Perfume Trends and Themes set to big for 2024 / 2025
  • The fashion and consumer buyer trends that are driving the industry
  • Some of the key trends that are driving the beauty, skincare and home fragrance industries

About Carvansons

Carvansons is a world-leading manufacturer of mass-market and bespoke aroma compounds for the UK and international markets. Founded in 1941, Carvansons design, test and manufacture fragrance oil for various industries. Our fragrances can be found in industrial and home care products, fine fragrance, room scents and personal care. We comply with IFRA guidance around the use of fragrances and can provide all safety information where required. Our experienced and dedicated team of fragrance experts are well placed to support and advise on the latest trends and research. We provide a bespoke and tailored service perfumery creation service that supports your needs. Working in partnership with our customers, we help create the perfect fragrances for their products and build long-term relationships.

We work with many different companies throughout the world, which include both household names and smaller, niche industries. As a result, we look to advise and consult with you on the perfect scents for your product through market research and new product development.

To contact our team, please click here.

*Please note: The contents of this ebook are correct at the time of writing. The opinions and suggestions within this ebook are a prediction only. Before committing to any fragrance decisions, we suggest you conduct your own market research and seek the advice of a knowledgeable fragrance and perfumery specialist. The perfumes and products mentioned within our ebook are purely examples of products that contain particular fragrance notes. These are for reference only. We do not receive any commission for affiliated links/advertising.