The role of aroma in memory is a wide-ranging topic. Lets take a look at how emotions and memories are triggered by scent and fragrance.

When you think of the five senses, your mind might leap first to your sense of sight and all the visual wonders you might behold. However, you may be surprised how important the sense of smell plays in your day-to-day decisions, emotions, and memories.

Aroma and Memory

Scent is the sense closest linked to memory. Studies have shown that people can remember a scent with 65% accuracy after 1 year compared to loss of visual memory by 50% after only a few months. Fragrances we experience play a crucial role in how we associate with memories and places.

Aroma and Productivity

Our senses of smell can affect productivity in office environments. Specific fragrances have been found to increase alertness which in turn results in higher productivity rates. One study found that when lemon oil was diffused throughout a Japanese office building, productivity among data entry operators increased by 54%. Scents can also be used to ward off mid-afternoon brain fog by revving your concentration levels.

Why does the right aroma matter?

Knowing what fragrances work in what applications is a key part of what we do and critical to the creation of the right product.

Whether is be industrial or household products through to fine fragrance and personal care, we can create a range of scents that best suit your product. We are regularly challenged by customers asking us to create a scent suitable for their product line and we can help not only research that market and suggest suitable fragrances but also provide a selection of complementary fragrances, enabling you to select the best scents for your market.

We provide unique and bespoke fragrance creation service tailored to meet any customer requirements from design to manufacture. Our talented evaluators and creative perfumers constantly identify new and exciting trends and raw materials which are transformed into delivering a bespoke fragrance creation service.

For more information about upcoming fragrance trends, talk to our knowledgeable creation and technical team. Contact us now