Aroma and memory is an interesting and often illuminating topic. Let’s take a look at how emotions and memories are triggered by scent and fragrance.

When you think of the five senses, your mind might leap first to your sense of sight and all the visual wonders you might behold. However, you may be surprised how important the sense of smell plays in your day-to-day decisions, emotions, and memories.

Aroma and Memory

Scent is the sense closest linked to memory. Studies have shown that people can remember a scent with 65% accuracy after 1 year compared to loss of visual memory by 50% after only a few months. Fragrances we experience play a crucial role in how we associate with memories and places.

Aroma and Productivity

Our senses of smell can affect productivity in office environments. Specific fragrances have been found to increase alertness which in turn results in higher productivity rates. One study found that when lemon oil was diffused throughout a Japanese office building, productivity among data entry operators increased by 54%. Scents can also be used to ward off mid-afternoon brain fog by revving your concentration levels.

Why does the right aroma matter?

Knowing what fragrances work in what applications is a key part of what we do and critical to the creation of the right product.

From industrial and household products to fine fragrance and personal care, we can create a range of scents that best suit your product. We are regularly challenged by customers asking us to create a scent suitable for their product line and we can help not only research that market and suggest suitable fragrances but also provide a selection of complementary fragrances, enabling you to select the best scents for your market.

We provide unique and bespoke fragrance creation services tailored to meet any customer requirements from design to manufacture. Our talented evaluators and creative perfumers constantly identify new and exciting trends and raw materials which are transformed into delivering a bespoke fragrance creation service.

For more information about upcoming fragrance trends, talk to our knowledgeable creation and technical team. Contact us now

About Carvansons

Carvansons is a world-leading manufacturer of mass-market and bespoke aroma compounds for the UK and international markets. Founded in 1941, Carvansons design, test and manufacture fragrance oil for a wide range of industries from industrial and home care products to fine fragrance, room scents and personal care. As an experienced and dedicated team of fragrance experts, Carvansons are well placed to support and advise on the latest trends and research and provide a bespoke and tailored service that supports your needs. Working in partnership with our customers, we help create the perfect fragrances for their products and build long-term relationships.

We work with many different companies throughout the world, which include both household names and smaller, niche industries. We advise and consult with you on the perfect scents for your product through market research and new product development.

To contact our team, please click here.