Car Care Fragrances for the Automotive and Vehicle Maintenance Industries have in the past been relatively simplistic and practical. The New Car Smell (albeit a by-product of the plastics and adhesives used in the manufacturing of a car’s interior) is still a regularly requested scent. This scent seeks to recreate the smell of a brand new vehicle which is most noticeable after a vehicle has been manufactured, hence the “new” car smell.
Car Waxes and Shampoos
This sector has seen massive growth over the last few years. This has been driven by many people looking to extend the life of their investment and maintain the value of their car. Although these products serve a very functional role, the scent and brand associated can benefit from these more enticing and high-end fragrance choices available.
As with any highly-functional product, there is often a requirement to hide or mask the smell of the base formulation, especially if the product is for industrial usage. Talk to our team about how to create brand loyalty to your car cleaning product whilst also maintaining the cleaning power of your product.