Fragrance for Home Care Products
Fragrance is rapidly becoming one of the most critical factors in the purchasing habits of consumers in home care and cleaning product market.
Consumer requirements are, understandably, still mostly driven by the effectiveness of the product to deliver its expected benefit. However, cleanliness and the fragrance associated with cleanliness are inextricably linked. Being clean and smelling clean are now seen as equally important when purchasing the right cleaning and sanitising products.
Within the sector of scented home care products can lie an abundance of cleaning products, materials and formulations all with their own unique scents. We have broken some of these down into some of the key sectors that we create fragrances for.
Fragrance for Air Fresheners
This is a product area where we have seen huge growth in the last few years. Air fresheners can take a wide range of forms including scented disks, powders, liquid sprays and products specifically targeting specific odours such as pet smells. These odour-neutralising products breathe freshness and life into environments that suffer from poor air circulation and lingering odours. We’ve seen a vast array of different scents being opted for and we are at the forefront of the new product developments occurring in this sector.