Fragrance for Home Care and Cleaning Products

The demand for Fragrance for Home Care Products has grown dramatically over the last few years. It is also rapidly becoming one of the most critical factors in the purchasing habits of consumers in home care and cleaning product market.

“The Fragrance for Home Care and Laundry Care market is expected to grow annually by 3.40% in the next 4 years. Fragrance is one of the key factors driving brand loyalty and consumer decision making.”

Consumer requirements are, understandably, still mostly driven by the effectiveness of the product to deliver its expected benefit. However, cleanliness and the fragrance associated with cleanliness are inextricably linked. Being clean and smelling clean are now seen as equally important when purchasing the right cleaning and sanitising products.

Home Care Fragrances

Within the sector of scented home care products can lie an abundance of cleaning products, materials and formulations. We have broken some of these down into some of the key sectors that we create fragrances for.

Fragrance for Air Fresheners

This is a product area where we have seen huge growth in the last few years. Air fresheners can take a wide range of forms including scented disks, powders, liquid sprays and odor-neutralisers. These odour-neutralising products breathe freshness and life into environments that suffer from poor air circulation and lingering odours. The range of scents and fragrances on offer has expanded greatly. Fragrances in this sector are becoming more diverse exploring the sweet gourmand notes through to the darker and musky scents.

We create Fragrance for:

  • Fabric Care
  • Dishwashing products
  • Carpet Care
  • Cleaning Products
  • Surface Care
  • Scented Tissues/Paper
fragrance for homecare products

Fragrance Oil

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Candles and Home Care Fragrance

The ambience created in a room can have an impact on your mood, your wellbeing and your ability to focus. This sector has seen massive growth over the last few years, especially whilst so many people have worked from home. Growth of this sector has also been driven by greater focus on mental health. This sector is very wide-ranging. Applications in this sector include products ranging from candles, melts, reed diffusers to incense and other room fragrance solutions. This sector is so diverse and the choice of fragrance for these products can differ vastly.

Fragrance application samples

Fragrance for Fabric, Surface and Carpet Care

Fabric cleaning companies have always linked the concept of fragrance to cleanliness. Advertising for this industry regularly depicts consumers smelling freshly washed clothing to demonstrate that the product is now “clean”. Many of these products specifically use the scent of their product to differentiate their product from competitor products.

Functional Fragrance for Cleaning Products

Scent is everywhere in home care products. It is no longer sufficient for a product to just “do its job”. Products in this sector are very purpose driven. These purposes can include carpet care, fabric care, dust or dirt removal. The product needs to leave a lasting reminder that the job has been done.

The scent left behind is an olfactory confirmation to the user that the job has been completed successfully. The fragrance leaves the user with an enduring sense of achievement. Bright fresh fragrances give a sense of cleanliness and freshness. When used in cleaning products these scents can create real brand loyalty and identity for a product.

Looking for Fragrance for Home Care Products?

Consult with our helpful and experienced team about the right fragrance for your product. We work with both household names and smaller, niche businesses to help them create brand identity and a unique proposition for their products. Due to our extensive international reach, we can work with you to create the right product for your market and customer. We apply the IFRA Code of Practice to the manufacturing and handling of all fragrance materials.

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