Fragrance for Home Care and Cleaning Products

“The Home Care and Laundry Care market is expected to grow annually by 3.40% in the next 4 years, with scent being one of the key factors driving brand loyalty and consumer decision making”

Fragrance for Home Care Products

Fragrance is rapidly becoming one of the most critical factors in the purchasing habits of consumers in home care and cleaning product market.

Consumer requirements are, understandably, still mostly driven by the effectiveness of the product to deliver its expected benefit. However, cleanliness and the fragrance associated with cleanliness are inextricably linked. Being clean and smelling clean are now seen as equally important when purchasing the right cleaning and sanitising products.

Within the sector of scented home care products can lie an abundance of cleaning products, materials and formulations all with their own unique scents. We have broken some of these down into some of the key sectors that we create fragrances for.

Fragrance for Air Fresheners

This is a product area where we have seen huge growth in the last few years. Air fresheners can take a wide range of forms including scented disks, powders, liquid sprays and products specifically targeting specific odours such as pet smells. These odour-neutralising products breathe freshness and life into environments that suffer from poor air circulation and lingering odours. We’ve seen a vast array of different scents being opted for and we are at the forefront of the new product developments occurring in this sector.

  • Fabric Care
  • Dishwashing products
  • Carpet Care
  • Cleaning Products
  • Surface Care
  • Scented Tissues/Paper
fragrance for homecare products

Carvansons Fragrance

Looking for the Perfect Fragrance for your Home Care Product?

Click here to request samples

Candles and Room Fragrances

The ambience created in a room can have an impact on your mood, your wellbeing and your ability to focus. This sector has seen massive growth over the last few years, especially whilst so many people have worked from home and with greater focus being placed on mental health. This sector is very wide-ranging and can include products ranging from candles, melts, reed diffusers to incense and other room fragrance solutions. This sector is so diverse and the choice of fragrance for these products can differ vastly depending upon culture and geographical location.

Fragrance for Fabric, Surface and Carpet Care

Fabric cleaning companies have always linked the concept of fragrance to cleanliness. Advertising for this industry regularly depicts consumers smelling freshly washed clothing to demonstrate that the product is now “clean”. And many of these products specifically use the scent of their product to differentiate their product from competitor products.

Scent is everywhere in homecare products. It is no longer sufficient for a product to just “do its job”. Whether its purpose is to freshen carpets, care for fabric or remove dust, dirt or grime, the product now needs to leave a lasting reminder that the job has been done. The scent left behind is an olfactory confirmation to the user that the job has been completed successfully and leaves them with an enduring sense of achievement. Bright fresh fragrances gives a sense of bringing the outdoors, inside and leaves the user with a sense of satisfaction that their cleaning product has served its required purpose and has left your surfaces fresh and bright. When used in cleaning products these scents can create real brand loyalty and identity for a product.

homecare fragrance

Looking for the right fragrance for your Home Care Product?

Consult with our helpful and experienced team about the right fragrance for your product. We work with both household names and smaller, niche businesses to help them create brand identity and a unique proposition for their products through the use of bespoke fragrances. Due to our extensive international reach, we can work with you to create the right product for your market and customer.

Contact Us