When it comes to marketing and selling products, scent can be a powerful tool. Choosing the right fragrance for your product can trigger positive associations and make your product more appealing to customers. But how do you choose the perfect scent for your product?
In this blog post, we explore the importance of scent in product marketing and provide some tips on choosing the perfect fragrance for your product.
The Importance of Scent in Product Marketing
When we think about the sense of smell, it’s often in relation to how it affects our emotions and memories. For example, the smell of baking cookies might remind us of our childhood or a particular holiday. Or, the scent of a certain perfume might make us feel more confident. Scent is closely linked to our emotions and memories, which is why it can be such a powerful tool in marketing.
The Power of Scent in Marketing
Scent can be used to trigger positive emotions and memories in customers, which can lead to brand loyalty. In fact, studies have shown that incorporating scent into product packaging can increase brand recognition by up to 80%. Furthermore, using scent in advertising can increase consumer recall by up to 75%. When used effectively, scent can be a powerful tool for marketing and branding.
So how do you go about choosing the right fragrance for your product?
Choosing the Right Fragrance for Your Product
When choosing a scent for your product, it is important to consider your target market. What scents do they like? What scents will appeal to them?
Our sense of smell just like our taste buds, adapt and change over time. Each person is born with approximately 10,000 taste buds that are replaced every two weeks or so. But, over time, these taste cells aren’t replaced, and their numbers start to decrease. So all of those flavours that were too intense when you were a child are actually more palatable as you get older.
In the case of smell, some loss of smell is natural with ageing, especially after age 60. However, we derive a level of familiarity from encountering smells we have smelled previously and obviously, this recognition of scent only comes from a level of experience. As a result, if you are targeting young adults, fruity or floral scent are likely to be the scents they are more likely to recognise and attach memories to. Whereas middle-aged adults may be more partial to woody or musky scents.
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Is the Fragrance suitable for your Product Application?
Another important consideration when choosing a scent for your product is the purpose of the product. There are certain scents and aromas that are immediately associated with a certain product purpose. Lemon for example has an automatic association for many people with cleaning products and domestic applications. As a result, a lemon perfume or body spray may send out the wrong message to your suggested target group.
This all relates to what message you want to send with your product. If you are selling a luxury item, you might want to choose a sophisticated scent that will make the customer feel luxurious. If you are selling an eco-friendly product, you might want to choose a fresh and earthy scent.
Choosing the right Fragrance that Complements your Product
Finally, when choosing a scent for your product, be sure to choose one that complements the product itself. For example, if you are selling a scented candle, the fragrance should complement the appearance, colour and purpose of the candle.
How to Incorporate Scent Into Your Product
Incorporating scent into your marketing messages is a great way to make your product stand out and increase its desirability. This scent marketing can be a powerful sales tool. This is especially effective for products that are used close to the nose, such as perfumes, lotions, and candles. Adding scent to these types of products can help trigger positive emotions and memories for consumers, making them more likely to purchase your product again in the future.
One Fragrance Does not Fit all Applications
All products have different fragrance requirements and thresholds so it is worth taking your time and testing different dosages of the fragrance in your product. All fragrances supplied by Carvansons are issued with IFRA Conformity Certificates, this is an extremely important document when deciding on your fragrance dosage, as it will advise what level you can safely use the aroma up to in different product categories. Please note the IFRA certificate does not advise an actual dosage you should be using but just a maximum safety limit.
A large aspect of dosage is down to your personal preference, cost and the amount of aroma your base can hold. If your base has a smell to it, you may find you have to add a higher dosage of aroma to cover the smell of the base before getting the benefit of the aroma. There is an optimum limit with fragrances where no further benefit can be added from increasing the dosage. Overdosing could cause issues with your product’s manufacture and functionality.
Need help choosing the Right Fragrance for your Product?
If you want to make your product stand out from the competition, choosing the perfect scent is a great way to do it. By considering your target market and the purpose of your product, you can choose a scent that complements your product perfectly. So don’t underestimate the power of scent – it could be just what you need to take your product to the next level. Contact our team now to learn more about incorporating scent into your product.