From lavender fields to amber sunsets, there has always been a strong link between colour hues and scents.

Have you ever noticed how a certain colour can transport you to a specific memory or evoke a particular emotion? Well, the fascinating relationship between colour and scent goes far beyond our visual perceptions and dives deep into the realm of perfume. So as Pantone launch their Colour Trends for 2024, we take a look at the connection between colour and fragrance.

Understanding the Essence of Colours

Fragrance wheel

Before we dive into the mesmerising world of perfume, let’s take a moment to understand the power of colours. Pantone has been a beacon of inspiration for designers and fashion enthusiasts for many years and sets the tone (excuse the pun)  for colour trends year after year. The Pantone Color Trends 2024 this year have opted for a palette filled with vibrant and captivating hues and earthy tones that link incredibly easily to the world of perfumery.

Colours have the ability to evoke various emotions and influence our perception of the world around us. Think about the calming effect of a serene blue or the energetic vibe of a bold red. By exploring their meanings and symbolism, we can begin to unravel the intricate relationship between colour theory and scent.

Unveiling the World of Perfumery

Perfumery is an art form crafted by experts who have mastered the delicate balance of blending aromatic notes to create captivating fragrances. Just as artists use a canvas and brush to bring their creations to life, perfumers use an array of scented ingredients to weave olfactory tapestries that transport us to different places and times.

Scents have the remarkable ability to evoke memories and emotions. The smell of freshly cut grass may remind you of carefree childhood summers, while the fragrance of a blooming rose can transport you to a romantic garden. Perfumes have an uncanny way of triggering our senses in the same way that art or music may do. These scents often allow us to relive special moments and experience a myriad of emotions.

2023 fragrance trendLooking for Inspiration?

Our Fragrance Trend ebooks are packed full of fragrance inspiration and fragrance trends to help you get started with your fragrance journey.


Connecting the Dots: Colour Theory and Perfume

Colour Theory and PerfumeAs we delve deeper into the connection between colour and scent, we discover that the ties between these two sensory experiences are intertwined. Colours can enhance our visual experiences, while perfumes have the power to enrich our exploration of hues.

Exploring the world of colour theory, we find that certain colours and their combinations create specific moods and atmospheres. Just as colours evoke emotions, perfumes can do the same. For instance, the vibrant and energetic aura of a warm red can be beautifully complemented by a bold and seductive fragrance, while a serene blue may be paired with a clean and fresh scent to create a calming ambience.

Now, let’s dive into the captivating Pantone Color Trends 2024 and discover how these harmonious hues can be intertwined with enchanting fragrances.

Breaking down each of the key colours, we can identify the fragrant notes that best complement them. From the invigorating citrus scents that pair perfectly with sunny yellows, to the warm and spicy aromas that echo the richness of deep reds, we can curate a collection of perfumes that embody the essence of each colour.

For those captivated by the pastel hues of the Pantone trends, delicate floral and powdery fragrances may best capture the essence of these soft and soothing colours. On the other hand, the bolder and more vibrant colours of the palette can be beautifully enhanced by intense and intoxicating oriental or woody fragrances.

pantone 2024

Horizon Blue – An atmospheric blue hue denoting where the sea meets the sky.

Strong Blue – A boundless blue hue, Strong Blue encourages us to look beyond the obvious.

Sun Orange – an enveloping orange reflective of a brilliant sunset.

Bistro Green – a hearty deep green tone with a substantial presence.

Spicy Mustard – Pungent Spicy Mustard is strikingly exotic.

Chutney – Chutney, a savoury and enticing earthy brown.

The full list of Pantone colours for 2024 can be found here.

As we fully embrace the scented spectrum that arises from the marriage of colour and fragrance, we begin to unlock the emotional associations and memories that lie within each hue and scent.

Perfumes hold the power to transform our surroundings, enhancing the ambience and setting the stage for unforgettable moments. By carefully selecting scents that complement our chosen colours, we can create harmonious and immersive experiences.

By staying attuned to the evolving world of perfumery, we can embrace the ever-changing scented landscape and discover new olfactory adventures along the way.

The Everlasting Connection Between Colour and Scent

The intertwined relationship between colour and scent has captivated artists, designers, and fragrance enthusiasts alike for centuries. By acknowledging the indescribable allure of this connection, we allow ourselves to explore the transformative power of colours and perfumes in our lives.

So, the next time you find yourself surrounded by brilliant colours or indulging in the aromatic journey of a beloved fragrance, take a moment to appreciate the invisible thread that ties these two sensory realms together. Embrace the beauty and complexity of their relationship, and let the scented spectrum transport you to extraordinary realms of sensory delight.

About Carvansons

Carvansons is a world-leading creator and compounder of bulk fragrance oil used globally in the cosmetic, personal care, household and industrial manufacturing sectors. As a global fragrance manufacturer, we create high-quality fragrance oil compounds, aromas and perfumes with a worldwide presence.

We work with many different companies throughout the world, which include both big brand names and smaller, niche industries. Whether your product is highly functional or beautifully indulgent, we can find a fragrance that suits you. We create fragrances that benefit and complement your product, brand and target audience. Contact us now.