Home fragrance trends: Best Air Freshener and Room Scents

Home fragrance trends for 2025: How to make your home smell amazing

If you’re looking for ways to make your home smell amazing in 2025, you’re in luck. There are many home fragrance trends that are emerging for the new year. In this blog post, we’ll explore some of the best home fragrances for 2025 and how to choose the right one. We’ll also provide some tips and tricks on how to keep your home smelling amazing all year round.

As fragrance oil manufacturers we spend a lot of our time analysing customer fragrance trends. We love sharing our insights with customers.

Home fragrance trends for 2025

If you’re looking for ways to make your home smell amazing, here are some of the top trends to watch out for.

First, there will be a continued focus on natural and organic fragrances. This means that more and more people will be looking for ways to incorporate essential oils and other natural ingredients into their homes. diffusers, reed diffusers, candles, and even room sprays made with essential oils will become increasingly popular.

Another big trend is going to be towards ‘clean’ scents. This means that fresh, airy fragrances like citrus and cucumber will be in high demand. People are looking for ways to create a refreshing atmosphere in their homes, and these types of scents will help them do just that.

Finally, we’ll see a rise in popularity of ‘statement’ scents. These are bolder, more intense fragrances that make a real impact when you walk into a room. Think spicy notes like cinnamon or clove, or rich florals like jasmine or rose. If you want to really make a statement with your home fragrance choices in 2023, opt for something with a strong scent profile.

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Home Fragrances to watch in 2025

The following are the top 10 home fragrances for 2025:

1 Vanilla: Vanilla is a classic scent that never goes out of style. It’s warm, inviting and can make any space feel cosy and inviting.

2 Lavender: Lavender is a calming and relaxing scent that is perfect for any room in your home. It can help you unwind after a long day and is also great for promoting sleep.

3 Citrus: Fresh and invigorating scent make them perfect for kitchens and bathrooms. They can also help to boost your mood and energy levels.

4 Rosemary: Rosemary is a refreshing scent that is perfect for kitchens and living spaces. It has herbaceous undertones that can help to boost your mood and concentration levels.

5 Cinnamon: Cinnamon is a warm, spicy scent that is perfect for Autumn and Winter months. It can help to create a cosy and inviting atmosphere in your home.

6 Peppermint: Cooling and refreshing this scent is perfect for any room in your home. Helping to boost energy levels and focus, it is also known to relieve congestion, colds or allergies.

7 Eucalyptus: Eucalyptus has a fresh, clean scent that is perfect for bathrooms and bedrooms. It can also help to improve concentration levels and mental clarity.

8 Pine: A fresh, woodsy scent that makes it perfect for any room in your home. It’s also known for its ability to boost your mood and energy levels.

9 Jasmine: Jasmine has a sweet, floral scent that is perfect for bedrooms and living spaces. Its soothing fragrance can help you relax and unwind after a long day.

10 Lemon: A perennial favourite and always a big hit with the more cleaning-orientated home fragrances. Lemon has a bright, citrusy scent that makes it perfect for kitchens, bathrooms, or any room where you want to add a touch of freshness.

Our Favourite Home Fragrance Scents

1. Sandalwood Amber

This captivating scent journey begins with a delightful burst of top notes, where the delicate essence of Rose mingles harmoniously with the zesty freshness of Orange. As the fragrance unfolds, the heart reveals a mesmerising blend of coconut, enveloped by the powdery elegance of iris and the intoxicating floral touch of jasmine. The experience is beautifully rounded off with a base that exudes warmth and depth, featuring the rich, earthy tones of amber intertwined with the creamy, woody essence of sandalwood. Perfect for reed diffusers or candles, Sandalwood Amber transforms any space into a luxurious haven of tranquility.

2. Black Plum

Black Plum is a scent that envelops your space with luxurious warmth and depth. Vibrant top notes of black plum merges seamlessly with the juicy sweetness of raspberry and the essence of rhubarb. As the fragrance evolves, the heart reveals the luscious richness of plum intertwined with the timeless elegance of rose, offering a harmonious blend that is both fruity and floral. The scent is anchored with a base of amber, providing a warm, resinous finish that lingers beautifully, creating a comforting and inviting atmosphere. Perfect for adding a touch of sophistication and charm.

3. Fireside Glow

How to choose the right home fragrance for your product

When choosing a home fragrance, it’s important to consider the size of your home. If you have a large home, you’ll need a stronger fragrance to fill the space. Conversely, if you have a small home, a weaker fragrance will be more than enough. It’s also important to consider your home’s style when choosing a fragrance. A more formal home will benefit from a sophisticated fragrance, while a casual home can get away with something more playful. Lastly, take into account your own personal scent preferences when choosing a home fragrance. Do you prefer floral scents? Citrusy scents? Something earthy? Knowing what you like will help you narrow down your choices and find the perfect scent for your home.

How to make your home smell amazing all year round.

There are a few things you can do to make sure your home smells amazing all year round. Here are some of the best tips and tricks:

1. Invest in a quality diffuser: A diffuser is a great way to continuously scent your home without having to constantly reapply fragrance. Look for a diffuser that uses essential oils or has adjustable settings so you can control the strength of the scent.
2. Scent your linens: freshen up your bedding, towels, and curtains by lightly spraying them with a linen spray scented with your favorite fragrance. This is a great way to make your whole house smell good with just one product.
3. Use scented candles: Candles are an easy way to add fragrance to any room. Choose candles with natural waxes and lead-free wicks for the safest option. Soy candles are also a great choice as they burn cleaner than traditional paraffin wax candles.
4. Make your own potpourri: Potpourri is a great way to naturally scent your home using herbs, spices, and essential oils. You can customize the scent by choosing which ingredients to use based on your preferences. Plus, it’s fun to make!
5. Keep fresh flowers in your home: Flowers not only look beautiful, but they can also help freshen up the air in your home. Change them out every week or so and enjoy the lovely fragrance they provide.

Interested in learning more about Home Fragrance Trends?

Our experienced and knowledgeable team are happy to advise on all manner of fragranced products. Click here to request samples of our latest fragrances.

About Carvansons

Carvansons is a world-leading manufacturer of mass-market and bespoke aroma compounds for the UK and international markets. Founded in 1941, Carvansons design, test and manufacture fragrance oil for a wide range of industries from industrial and home care products to fine fragrance, room scents and personal care. As an experienced and dedicated team of fragrance experts, Carvansons are well placed to support and advise on the latest trends and research and provide a bespoke and tailored service that supports your needs. Working in partnership with our customers, we help create the perfect fragrances for their products and build long-term relationships.

We work with many different companies throughout the world, which include both household names and smaller, niche industries. We advise and consult with you on the perfect scents for your product through market research and new product development.

To contact our team, please click here.

*Please note: The contents of this ebook are correct at the time of writing. Before committing to any fragrance decisions, we suggest you conduct your own market research and seek the advice of a knowledgeable fragrance and perfumery specialist. The perfumes and products mentioned within our blog articles are purely examples of products that contain particular fragrance notes. These are for reference only. We do not receive any commission for affiliated links/advertising.