Fragrance for Personal Care and Beauty Products
Fragrance for Personal Care and Beauty products is a huge, growing and diverse industry. Consumers are becoming more knowledgeable and aware of the products they use and as a result about the fragrance being used. Product effectiveness and the ingredients used are having a bigger effect on consumer buying habits than ever before. As a result, manufacturers are not only looking for new and different ways to advertise their products but also highlighting what makes them unique and different.
“In 2022 the Global Beauty and Personal Care Market is expected to grow by 5.2%. Industry revenue is expected to surpass $120 billion by 2025.”
What Fragrance for Personal Care works best?
Personal care products include a diverse range of products. Many of these products will be defined by their fragrance. Our knowledge of what fragrance works for your product is our speciality and we can provide samples that work for your market and product.
Fragrance for Beauty Creams and Face Lotions
The themes of soothing, rejuvenation and brightening have long been words associated with facial products and creams. Understandably the fragrances associated with these products are also known for these themes of calming, brightness and freshness. Delicate floral fragrances like rose oil, rose water and hibiscus are a favourite, as are the fresher fragrances of cucumber and aloe vera.
Fragrance for Haircare Products
Whilst many hair care fragrances are chosen for their zingy, fresh “just-washed” quality, many haircare fragrances are intrinsically linked by their beneficial attributes for nourishing and protecting hair. Chamomile and rosewood serve as moisturising agents, while geranium, spearmint, tea tree and juniper soothe the scalp and treat the itchy or flaky scalps.
We create fragrance for:
- Deodorants
- Facial tissues and Toilet paper
- Lip balms
- Lotions and Cleansers
- Beard oil
- Shaving products
- Soaps
- Body creams and washes
- Hair wax and gel
- Moisturisers
- Shampoos and conditioners
Looking for the Perfect Fragrance for your Personal Care or Beauty Product?
Click here to request samples
Fragrance for Soaps
Soaps have for long been seen as an indulgent luxury with the origination of soap dating back to 2800 BC by the Ancient Egyptians. Soap was not only for personal care usage but also goods and medical purposes. Since those times soap has taken a number of different forms with liquid soaps gaining interest. Sweet and fresh scents are the order of the day for soap fragrances. Vanilla has long been a favourite with aloe vera, cucumber and citrus scents also favoured by consumers. Cocktails of exotic and fruit scents and more decadent gourmands are also a popular choice among consumers.
Deodorants
Deodorants have come a long way since they were first created. Masking odour with overpowering smell has been replaced with deodorising botanicals and herbs. Scents like green tea, eucalyptus and lemongrass are being regularly being selected and the trend for sparkling, floral and fruity fragrances, which are refreshing and natural, are also showing a continued demand.
Body Washes and Creams
Body washes not only help us to feel invigorated and refreshed but also also leaves us with a sense of confidence, especially when a long-lasting aroma lingers long after you’ve showered. Tropical, fruity and citrus fragrances are a big hit for body washes, whereas the more soothing and luxurious fragrances of shea butter, cocoa and coconut are perfect for body creams, bath products and lotions.
Looking for Fragrance for Personal Care & Beauty Products?
Consult with our helpful and experienced team about the right fragrance for your product. We work with both household names and smaller, niche businesses to help them create brand identity and a unique proposition for their products through the use of bespoke fragrances. Due to our extensive international reach, we can work with you to create the right product for your market and customer. We apply the IFRA Code of Practice to the manufacturing and handling of all fragrance materials.
