Fragrance in Focus – Why Vanilla Fragrances will be big again for 2023

Firstly, Vanilla is nothing new and has often suffered from the mantel of being perceived as boring. Often used to describe the mundane and average, Vanilla Perfumes have been getting a bad rap for a long time.

But, the future looks bright for Vanilla as experts claim Vanilla is going to be big again for 2023.

Back in the 90’s everything smelt of vanilla. From bath pearls and body sprays, to the majority of Body Shop products, the lingering smell of vanilla was never far away. Perhaps it’s unsurprising, given the fashion revival of all things ‘90s, that vanilla is experiencing a resurgence too.

But in order for Vanilla Perfumes to be welcomed back into the fashion-conscious world of perfumery with open arms, it has been told it needs to grow up, lose its sugary-sweet girlish charm and undergo a sophisticated modern transformation.

Why do people love Vanilla Fragrances?

vanilla perfumes

So whilst the majority of us are loving Vanilla’s sophisticated new makeover, we won’t lie, not everyone here at Carvansons HQ is a fan. For some, it still has lasting memories and a sickly sweet scent that overpowers. Especially for those who prefer fresher and brighter scents.

But, sweet vanilla is also known as an aphrodisiac; so who are we to argue with science?

Additionally to this syrupy scent getting us hot under the collar, it also has a calming effect. In a study on the Effects of Fragrance on Emotions: Moods and Physiology, an investigation into aromatherapy was done. And as it turns out, smelling vanilla bean ranked remarkably high in its stress-relieving capabilities. On top of relieving our stress, another study concluded that the aroma of vanilla can act as an antidepressant and make us feel happier. Vanilla also takes up back to our youth. As mentioned above, some of the most recognisable scents are heavy with Vanilla. Mugler’s Angel, J’adore and Le Male from Jean Paul Gaultier are just a few of those Vanilla-laden scents that bring back those 90’s memories.

Why are Vanilla Fragrances popular again?

Whether it be a shot of vanilla in your coffee, to the benefits of it as an antioxidant, there are many reasons why people are loving the scent of vanilla right now.

Vanilla can be sexy, rather than sugary; sophisticated, rather than sickly all dependent upon the composition. Previous incarnations of Vanilla have often been closer to the sweet and sickly scents and that is probably why it hasn’t been at the forefront of perfumery for a while. However, the ingredient has still been included in countless popular fragrances in the interim.

But now Vanilla is back taking centre-stage with a whole host of perfume houses and Gen Z celebs leading the charge to re-instate Vanilla as a leader in the world of perfumery – everyone from Ellis Brooklyn Vanilla Milk, Yves Saint Laurent Libre to Eilish by Billie Eilish, which give Vanilla a modern, sensual update.

fragrance trends 2023

What does Vanilla smell like?

Vanilla has a warming sensual scent and works well with base notes of crushed nuts, warm woods and soft, velvety musks.  One of our favourites in Carvansons HQ is a rich Madagascan vanilla pod scent whipped with a hint of nutmeg. Vanilla also has an addictive and intoxicating quality, perfect for creating a warm and inviting atmosphere.

vanilla fragrance oil

What other Notes do Vanilla Fragrances work well with?

A vanilla scent also works well with citrus and other floral notes, creating a sweet and mellow fragrance. Due to the creamy scent that Vanilla has it is best when paired with spices like pink pepper and saffron and florals like patchouli and jasmine.

What products do Vanilla Fragrances work best in?

Vanilla can be found in any number of products and applications from bath and body products, to candles and fine fragrances.

The rich, creamy scent of vanilla regularly ranks highly as one of the coveted and regularly requested fragrances. Vanilla is one of the most requested fragrances for candle fragrances. We have over the years created 1,000s of candles with vanilla as a key fragrance note. 

Vanilla is still one of the most favoured candle fragrances

Jane who works in the Carvansons Business Support department said,

“I love a gourmand vanilla perfume note. It’s calming yet also warming. A vanilla scent works well in both candles and reed diffusers.”

We crave sugar for a variety of reasons, from hormones to habits to the psychological impact of simply seeing sugary food products. The preference for sweet-tasting foods is innate.

We are now seeing vanilla sticks and perfume promoted for their ability to eliminate those sweet cravings that we all experience. These vanilla sticks are suggested that they control cravings by using neuroscience and habit change combined into one. The scent stimulates the dopamine release you seek from sugary food and drink. Plus, our three-month plan breaks the habit and puts you in control.

Our Favourite Vanilla Perfumes*

Kayali Vanille Royale

One fragrance that has become huge thanks to #PerfumeTok is Kayali Vanille Royale, which has already amassed 105 million views on the platform.  It has received rave reviews from fragrance fans for its moreish, intense quality.

Kilian Love, Don’t Be Shy Eau De Parfum

This is one of the big favourites in the Carvansons Head Office and regularly gets pulled out as a stand-out fragrance that surprises and delights. Despite the key notes of vanilla and marshmallow sounding like a shopping list for a child’s birthday party, this vanilla perfume has a grown-up sophistication which surprised many of us. Key fragrance notes are orange blossom, honeysuckle, rose, vanilla and marshmallow.

Byredo 1996

This lesser-known Byredo fragrance mixes black pepper, leather, patchouli and vanilla and makes for an epic fragrance composition. This smooth and velvety perfume is elegant and complex. Black pepper, juniper berries, leather accord, orris, violet, black amber, patchouli and vanilla.

Looking for a Vanilla Fragrance for your product?

Consult with our helpful and experienced team about the right product for your next product launch. Due to our extensive industry knowledge and understanding of ingredients, we can help advise you on the options available. We can help suggest what fragrances will be best suited to your product. Contact us now.

About Carvansons

Carvansons is a world-leading manufacturer of mass-market and bespoke aroma compounds for the UK and international markets. Founded in 1941, Carvansons design, test and manufacture fragrance oil for a wide range of industries from industrial and home care products to fine fragrance, room scents and personal care. As an experienced and dedicated team of fragrance experts, Carvansons are well placed to support and advise on the latest trends and research and provide a bespoke and tailored service that supports your needs. Working in partnership with our customers, we help create the perfect fragrances for their products and build long-term relationships.

We work with many different companies throughout the world, which include both household names and smaller, niche industries. We advise and consult with you on the perfect scents for your product through market research and new product development.

To contact our team, please click here.

*Please note:  The perfumes and products mentioned within this article are purely examples of products that contain particular fragrance notes. These are for reference only and we do not receive any commission for affiliated links/advertising.