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Household Cleaning Market Research Report | Fragrance Trends
Fragrance Trends in Household Cleaning Products Market Research Report for Surface Cleaning, Floor Cleaning, Toilet and Fabric Cleaning In our latest household cleaning market report, we talk about : Market research and new product launches Trends and launches covering Surface Cleaning, Floor Cleaning, Toilet and Fabric [...]
What is Perfume Layering? Finding your Signature Scent
Perfume layering has been a big buzz phrase of late and there are hundreds of videos of TikTok or #perfumeTok all talking about how to layer fragrances. So we thought we'd take a look and offer up our opinion on this trend. So, What is perfume [...]
Annual Fragrance Trends 2025/2026 – Download the ebook
The 2025/ 2026 Annual Trend Presentation is here Get ready to embark on a journey through some of the key fragrance trends for Autumn Winter and beyond. Our lookbook style guide is full of scent inspiration, taking inspiration from colour trends, fashion and market research. In [...]
Let the Sun Shine! What are Solar Fragrances?
In the world of perfumery, where scents can transport us to distant memories and far-off places, there exists a category of fragrances that embodies the very essence of sunshine itself. These are solar fragrances—an olfactory journey that captures the warmth, radiance, and sensuality of sun-kissed skin. [...]
Milk and Honey Fragrances: What are Lactonic and Honeyed Fragrances?
The Rise of Milk and Honey Fragrances The origination of the phrase "the Land of Milk and Honey" refers to a bible passage where God promises to take the Israelites out of slavery in Egypt to a "good and spacious land, a land flowing with milk [...]
Happy Halloween – A Halloween Candle Fragrance Collection
The Happy Halloween Fragrance Collection | Halloween Candle Fragrances Halloween has its roots in the ancient Celtic festival of Samhain a pagan religious celebration to welcome the harvest at the end of summer, when people would light bonfires and wear costumes to ward off ghosts. Irish [...]